This month, Santa Monica signed a five-year agreement with Hulu that will put their logo all the bikes in exchange for $675,000 a year. The money will go toward helping pay for operational costs, as well as possibly funding “helmet dispensing kiosks,” where riders could rent headgear for their trip.

The Los Angeles Metro’s bike share is on the way, meanwhile, set to launch sometime in the middle of 2016 with a 65-bike pilot in Downtown LA, though the system will be incompatible with Santa Monica’s (so riders won’t be able to return a Santa Monica bike to a Metro hub, or vice versa).